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Marketing SEO & SEM

The Web Developer’s SEO Cheat Sheet

The Web Developer’s SEO Cheat Sheet

By |September 4th, 2013|Marketing SEO & SEM|0 Comments

Guideline to HTML Email best practices

For over 6 years, I have been involved from design and layout to directing other web designers on creating best practices html email. Email marketing is still the most effective method of communication whether you are attracting new customers, nurturing leads, developing loyalty or transactional messaging. HTML Email design and layout is really a simple […]

By |June 20th, 2013|Marketing SEO & SEM|0 Comments

The 15 Steps To ‘Power SEO’ (PR Is The New SEO)

I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content.

In fact, I would go so far as to maintain that public relations, in the form of quality content, is the New SEO. […]

By |June 1st, 2013|Marketing SEO & SEM|0 Comments

On-Site SEO Code

05 / Code

01 / Design & Content02 / CTAs03 / On-site SEO04 / Markup05 / Code

Clean, well optimised code is not just important for your users but it’s also a ranking factor in Google. Fast load times improve user experience and therefore Google care about it. If your site is quick, light and responsive, you […]

By |May 24th, 2013|Marketing SEO & SEM|0 Comments

On-Site SEO Markup

04 / Markup

01 / Design & Content02 / CTAs03 / On-site SEO04 / Markup

05 / Code

Marking up your data gives the search engines additional information to help them understand the meaning of your content. Using markup can enable you to achieve rich snippets in the SERPs, which in turn often lead to increased CTR. Once […]

By |May 24th, 2013|Marketing SEO & SEM|0 Comments

On-site SEO

03 / On-site SEO

01 / Design & Content02 / CTAs03 / On-site SEO

04 / Markup05 / Code

If you hope to attract traffic from the search engines, optimising the on-site elements is crucial. Where design and content are about communicating meanings to users, SEO is about communicating with robots. On-site SEO is about organising your content […]

By |May 24th, 2013|Marketing SEO & SEM|0 Comments

On-Site SEO Call to Actions

02 / Call To Actions

01 / Design & Content02 / CTAs

03 / On-site SEO04 / Markup05 / Code

A call to action, or CTA, is typically a banner, button, or some type of graphic or text which is designed to trigger a user to interact with it and be taken down a conversion funnel. CTAs typically […]

By |May 24th, 2013|Marketing SEO & SEM|0 Comments

The Anatomy of a Perfect Web Page – On-Site SEO

“The Anatomy of a Perfect Web Page” (2013 edition) is designed to give you an overview, introduction and in depth references for all the elements which make up the complete web page. (On a side note, here’s a guide we wrote in case you want to learn how to make any of those elements more interesting)

As […]

By |May 24th, 2013|Design & Development, Marketing SEO & SEM|0 Comments